President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Customer Service Training

Customer service is critical to a successful business. If a business has a customer that is unhappy or waiting on a product to be delivered, then the business is losing out on a potentially large clientele. However, customer service training does not have to be costly and takes little time to implement. It does, however, require an understanding of how customers think and how to provide a professional service that will keep them coming back again. Customer service training can begin with a simple phone call to a customer service department. Once there, trained staff members will speak to the customer to attempt to understand what the customer is frustrated or upset about.

Most customers understand that they are not getting a straight answer to their problem. This is why it is important for employees in customer service training to offer them direct answers to their questions. Every employee should be prepared to help customers if they cannot offer an immediate solution to their problem. In fact, it is important that every employee receive customer service training as a necessary part of their job. As they learn new skills, they can use that training to offer quick solutions and avoid making the same mistakes over.

The first skill that new hires need to master in customer service training is how to handle different types of customers. For instance, in a retail store, there are usually two types of customers: regular customers and special customers. Regular customers are people who simply walk in and purchase a particular item off the shelf. Special customers are those who typically make a purchase over a more specific topic, such as a new design or a special color.

The second skill in excellent customer support is knowing how to communicate with these two groups of people. There are many ways to communicate with these two groups, including telephone and live chat. As long as employees are properly trained in customer service, they should be able to work with customers to ensure that they provide excellent service.

One skill that is often required by customer service training might be customer service planning. This includes things like knowing the best time to call and how much time to spend on the phone. There are even times when the person who answers the phone might not know the right question to ask. Having this knowledge will allow the person to properly answer the phone while giving the client time to process the information.

Another part of excellent customer service training involves being aware of any discounts, coupons or specials that might be available. These might be good deals for the new employees or for the company in general. Having employees automatically know what items have these discounts is not only going to save money for the business, but for the employees as well. Additionally, having discounts available when customers are rushing to get the items that they need can increase overall sales. Knowing when these discounts are going to be available and how to apply for them are skills that all employees should be able to learn.

Many training methods involve the use of new hires to help with the training process. Sometimes, these individuals have no experience with customer support. These individuals can be helpful, but new employees should be made familiar with the customer support policies and procedures of the company. The employees will need to know these things so that they will not make an error in judgment with a customer or at a store.

All employees should know how to identify the problem when customers are calling for help. This will ensure that there is no issue when customers are talking to the customer support team. They should also know the proper way to address a problem when it arises. It may take some time for a new hire to understand all of the requirements for a customer service training. However, when a company takes the time to train its employees, the employees will work together more smoothly and effectively so that each customer service team works together as a whole.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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